When you look back at the audience, they’ve already lost their interest. You’ve intrigued your audience with some details, you have their undivided attention, your story is about to reach its climax – a demo of your product or a proof of your concept – and you click on the link to go to the website and… here comes an awkward moment: you switch off show mode, change from the PowerPoint window to Chrome, then turn on show mode again. Imagine you’re in the middle of your webinar or your presentation at a live event.